Zac Freeman Artwork
I was approached by Absolut Vodka to participate in their very famous “artist” series. Absolut started working with fine-artists in 1985 when pop icon Andy Warhol created the famous “Absolut Warhol” which quickly led to “Absolut Haring” and “Absolut Scharf.”
The Absolut campaign this time around would pose the question that all creative types are faced with, which is, what would you do with a blank canvas. 18 artists were chosen from all over the world and under the tagline “It all starts with an Absolut Blank,” we were given blank canvases in the shape of the iconic vodka bottle. The campaign, which highlights various mediums of artistic expression, launched in the UK in July 2011.
I was honored to be a part of the “Absolut Blank” campaign and continue the long tradition of Absolut working with contemporary artists. Artists in the Absolut Blank project are Adhemas Batista, Aestethic Apparatus, Alex Trochut, Brett Amory, Dave Kinsey, David Bray, Eduardo Recife, Fernando Chamarelli, Good Wives & Warriors, Jeremy Fish, Ludovica Gioscia, Marcus Jansen, Mario Wagner, Morning Breath, Robert Mars, Sam Flores, Thomas Doyle, UVA, and Zac Freeman.